“Charity begins at home, and justice begins next door.”
– Charles Dickens
THE BUSINESS OF CHARITABLE DONATIONS
Should small business donate to charity? Of course we should follow the example of large corporations and celebrities and involve ourselves in a worthy cause!
However, it is important that we do it in the right way and for the right reasons. When we do support charities and non-profit organizations, the benefits flow back to us in a number of ways:
• We have the opportunity to “give back” in gratitude for our good fortune.
• We garner good will and community support
• We boost company (and solo-preneur) morale
• We promote ourselves by connecting in a different way
As a rule (which is NOT written in stone), it is usually best to choose just one organization to support regularly. Likewise, it is preferable to choose a charity which is related in some way to your business and, where possible, even to your target market.
This month, we’re donating $5 per FIVE MINUTE FIXES eBook sale to WORLD LITERACY CANADA, which has been our non-profit of choice for several years. We chose this organization for their well-established commitment to promoting literacy and education across Canada and around the world. Visit the worldlit.ca website to learn about how their programs strive to empower everyone, everywhere.
P.S. Which charitable initiatives does YOUR business support? SEND US AN EMAIL to let us know, and we’ll post a link to their website (and yours as well) in our next newsletter and on the FRESH PROSE blog!