“The thankful receiver bears a plentiful harvest.”
– William Blake
Want to show your gratitude to a fellow business owner?
One way to do this is to take the time to write a quick testimonial; but for some of us, the prospect of doing that can be quite intimidating. One would THINK that we would be willing to recommend a business owner if we are satisfied with their product or service…but what happens when they ask you to write a testimonial for them?
Many of us will say “sure thing,” sit right down and stare at our computer screen for a while, not knowing where to start. We’ll type a few words, but it just doesn’t sound right and so we put it off. We really mean to do it, but we don’t know what to say!
Here are a few ideas to help you to get that glowing testimonial out of your head and down on paper.
1-Say it! For some of us, it’s easier for us to talk than it is for us to write. So, speak it into a recording device to be transcribed later, or ask someone to write it down for you. If you can say it, you can also video record it. Use your webcam or camera and email them the file. These are some of the most powerful types of testimonials because people LOVE to identify with other “real” people.
2- Be Specific. Include details, not generalities. “They are the best computer guys around” doesn’t carry the same weight as “They found my problem right away and explained each step of the repairs to me.”
3-Be Thorough. Make sure that your testimonial is honest and believable and try to cover at least these points:
(a) What prompted you to choose them?
(b) What results did you get?
(c) What did you like best about them?
(d) Who would you recommend them to and why?
Don’t worry too much about structure and style because you can always edit your points later. It’s more important to just get them recorded somewhere. If possible, have them include your company name and contact information as part of your testimonial to direct readers back to you. If your testimonial appears online, make sure that it links back to your website.
If you follow this approach, writing a testimonial won’t feel like a chore. In fact, you’ll feel great because you’ve helped a fellow business owner by sharing your experiences.
P.S. Need help to write the perfect testimonial? Why not try a FIRST JOB FREE from rewriter.ca?