“Read no history, nothing but biography, for that is life without theory.”
– Benjamin Disraeli
BIO-HAZARDS: Avoid These Pitfalls When Writing Your BIO
Composing a well-written business bio can prove to be an extraordinarily difficult process, even for experienced writers. Whether you’re creating a short bio to accompany your online articles or a 200-word update for your About Us page, it’s important to avoid these mistakes:
1- DO NOT write in the first person. Refer to yourself by your full name, first name, last name, he, or she, but NEVER use I, we, us or me! This may be acceptable in some social media profiles but in most cases, using the first person is taboo.
2- Avoid using hyperbole (“hype’). While you may be absolutely fabulous in your own right, no one needs to see you described as “the best entrepreneur of his generation,” or the head of the “greatest business in the Western Hemisphere.” While modesty is the best policy, DO be sure to include your awards and achievements in a more believable and straight-forward style.
3- DO stick to the facts and DO NOT be tempted to stretch the truth. You should NEVER fabricate your accomplishments because any false claims WILL get caught eventually. The headaches that will result from your being discovered will far outweigh whatever potential benefits you might receive.
4-DO contain any urges to be witty. While your tone should be friendly and conversational, avoid any temptation to include humour and misplaced irony. It very rarely works, even in bios for professional comedians!
5- DO leave out flowery language and $50 words, and DO NOT ramble on for several pages. Ideally, the length of your long-form bio should not exceed an 8-1/2 x 11 typed page. It’s okay to use some well-placed “big words” but try to keep the tone sounding personable and not too academic.
Keeping these potential errors in mind will help you to produce a much better bio!
P.S. Are you wondering if your bio is up to snuff? While writing a complete professional bio from scratch is well outside the domain of our FIRST JOB FREE, we’d be happy to review and rewrite a paragraph or two from your bio to show you how we can help YOU find the words you need to say! Send us an email today!