“A little nonsense now and then, is cherished by the wisest men.”
,,,,,,,,,,,,,,,, – Roald Dahl
SUMMERTIME…AND MAKING A LIVING ISN’T EASY!
Ah, it’s summertime…and the livin’ is easy. However, it may be a bit harder for many entrepreneurs to MAKE that living during the summer. Many of us experience a slow-down during he summer months when clients are on vacation and deferring buying decisions and major projects until the vacation season is over.
This may not be such a bad thing, however, if we use that downtime effectively. With a bit of planning, we can use that time to update our skills, catch up on our marketing and make plans that will drive our business forward into the next year.
Here are a few suggestions for summer slow-down tasks that can move your business (and yourself) forward!
1. Update your social media profiles. Take time to review your Facebook, Twitter, LinkedIn and Google+ (just to name a few), make sure that all information is current and update as required. Make sure that all fields and categories in your various profiles are complete and accurate. If you have the ability, schedule a few posts or tweets ahead.
2. Revisit your business goals. Summer is mid-way through the year, so this is a good time to evaluate your successes and shortcomings and adjust your business goals accordingly. Are there minor tasks or habits that distract you from achieving your major goals? Take an inventory and re-align your daily tasks to match your yearly goals.
3. Take time to organize. This is a great time to make sure that your accounts and tax info are in order. Catch up on your filing and bookkeeping, making sure that your receipts and expenses are current, and meet with your tax and financial advisors to make sure that you’re on track with your financial projections.
4. Create your own summer school. Use your spare time to attend a local or online class that will hone your business and technology skills. Pick one topic and focus on that one before moving on to the next. If you’re looking for an all-around goals and time management program, we recommend PAINLESS from Neworld Coaching.
5. Summer-ize your marketing. Summer is a great time to step back and examine your marketing plan and even schedule your fall marketing ahead. Be sure to incorporate summer themes into your social media posts and newsletters. You can even take advantage of your slow periods to treat your top clients to summer activities like golf and barbecues.
Finally, don’t forget to set aside some time for yourself over the summer to recharge your own batteries. Many of us feel like we’re working around the clock all year, and a change of scenery helps you to stay motivated and focused on your business.
P.S. Could you use an injection of fun this summer? Sign up for our GAFFE DU JOUR and SATURDAY SILLY SIGNS.